Will ChatGPT hurt or help your business? Well, it depends.
Some entrepreneurs – especially some writers, artists, and other creatives – have shared reasonable worries about losing money, and even jobs, to ChatGPT.
At the same time, some parts of social media, especially on YouTube, have people claiming that ChatGPT can make you and many other people rich.
So, who’s right?
The realistic answer, for most entrepreneurs, is somewhere in between, even for business owners who create content for extra money or a full-time income.
What is ChatGPT?
ChatGPT is a natural language processing tool driven by artificial intelligence (AI) technology. When you use this tool, you can have human-like conversations and much more with the chatbot.
The language model can then answer your questions and help you with tasks like creating blog posts and other online content, essays, and code.
Now, let’s look at four ways you can use ChatGPT for your business.
- Ideas for Online and Social Media Content
ChatGPT and similar apps can give you suggestions for your next blog post, YouTube video, tweet, or your next Instagram story or reel, among other types of content.
ChatGPT can also create multiple online and social media posts (and even include emojis) for you.
Pro Tip: Use ChatGPT’s written posts for inspiration.
But be sure to add your unique way of writing/talking to ChatGPT’s suggestions. Your followers, especially on social media, expect to “hear” your unique voice when they’re scrolling and they come across your content.
One thing to keep in mind, though: Unless you truly transform ChatGPT’s suggestions into your own ideas, you should disclose that the post was created using artificial intelligence. That is not a legal requirement (though, in some situations you might violate rules; e.g., if you are trying to copyright content, the U.S. Copyright Office requires that any AI-generated content must be disclosed.) But some tech industry expertys suggest disclosing that AI was used as a way of maintaining readers’ complete trust and avoiding the appearance of deception.
- Creating a New Offer
Are you thinking about creating a new product or providing a new service to customers? You can ask ChatGPT questions about what types of customers are most likely to want your newest offer. Ask how much money you’re likely to earn with your new product or service.
- Selling Your Offers
What does your business sell now? Tell ChatGPT about your current offer(s).
The app can give you suggestions on how to promote and write about your offer on your website or how to talk about your offer on social media.
- Customer Service
Sometimes a customer might ask you a question that you don’t know how to answer. Asking ChatGPT your customer’s question might give you the information your customer is looking for.
Final Thoughts on ChatGPT
ChatGPT cannot run an entire business for you. But it can be an awesome tool for entrepreneurs.
The key word here is “tool.” Just like any tool, it is useful in implementing your ideas but the ideas and direction must come from you.
The quality and accuracy of ChatGPT’s answers still depend on how much detail a person gives the tool. It can give you and other entrepreneurs ideas for:
- Online and social media posts
- Creating new offers
- Selling current offers
- Helping customers
- New business ideas
So the tool is for helping and not replacing people. People are still needed to read and edit ChatGPT’s work.
